Sydney’s Bondi Beach was the site of a flash mob, led by legendary Aussie drag queen Joyce Maynge.
An added bonus? Kylie Minogue’s seal of approval. She tweeted that she “LOVED seeing this.”
The stunt was conceived by media agency Razor, with PR firm Text 100 and production company Curious also involved.
Around 200 actors, all in beachwear were strategically placed among sunbathers.
Then, as music – a remix of the Ben Lee track Catch My Disease – began to play from speakers that had been hidden on the beach earlier on, a single man in budgie smugglers began to dance, before the other actors began to join in.
